How to Ride a Unicorn

by শাহরিয়ার আমিন,Shahriar Amin

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Category: ব্র্যান্ডিং, মার্কেটিং ও সেলিং

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Too much direct selling & overselling— led to the downfall of Advertising as a tool. Content marketing is the evolution that is trying to resolve all the shortcomings of Advertising.
There are many videos and blog posts about content marketing. But not a holistic book that tackles the entirety of the issue.
To transit from the content struggler of today to the content superstar of tomorrow, this book will come in handy.
Here we run down each & every critical component of content marketing, from understanding the audience profiling to measuring success, from processes & templates that will make the entire content marketing efficient to all the creative tips that will make it effective.
Why we chose to dedicate a whole book on content marketing to showcase the influence of digital marketing whereas every day new and shiny tools are being added. Wouldn’t it be better to focus on those tools such as social media or influencer marketing?
Tools come and go. But principles such as content marketing has longer shelf life & are more strategic in nature that answer the question “How” instead of “What”.
If you know how to drive, the cars you ride don’t matter.
If you know content marketing, you can do it for any platform effectively.
If you know content marketing, you know how to ride any digital era “unicorn”.

Title	How to Ride a Unicorn
Author	শাহরিয়ার আমিন,Shahriar Amin
Publisher	আদর্শ, Adorsho
ISBN	9789849677321
Edition	১ম প্রকাশ
Number of Pages	96
Country	Bangladesh
Language	Bengali,